Vuarnet's SS23 campaign film
Vuarnet further establishes its footing as La Maison de la Montagne Française by presenting its Spring Summer 2023 ready-to-wear collection, carefully created under the creative direction of Boramy Viguier.
Shot on location in a traditional chalet in the French mountains and lakes of Megève, the new campaign Summer Heights, directed by Boramy Viguier, celebrates the sacred values of the Alps to add to Vuarnet’s earthly heritage.
Designed to showcase the Spring Summer 2023 apparel collection, the film marks this medium as an ongoing Vuarnet staple. The latest collection consists of both technical mountaineering clothing and more traditional garments made in France, produced with utility in mind.
Through this film, Vuarnet takes on a more sensuous and flirty allure without letting go of Viguier’s essential mysticism. Doing so, above all, with an eye on the postcardy nature of the mountains, lending a sensuality to the brand’s visual narrative.
A completely new line of sunglasses joins the long-standing Vuarnet collection which fully embraces the brand’s mineral lens technology as fundamental. Mineral glass lenses are 100% natural and recyclable.
The sunglasses will drop from September 2022. They will be available at Vuarnet retail locations - including the Vuarnet.com online shop - the Paris boutique at 28, rue Boissy d'Anglas, 75008 Paris, the the New York boutique at 39 Spring St, New York, NY, and in selected opticians and retailers.
SHOP THE VUARNET ICONS:
Directed by Boramy Viguier
Music by Poter Elvinger
3D Visuals by Valentin Gillet
Production by Cinq Etoiles Productions
Featuring Kai Wong, Brinal Shetty, Victor Koehler, Issa Mushidi, Linda Mykhailova, Penelope Haro, Tim Evers.